Synergy, Author at Synergy4WBO

7 Tips for Telling Your Story and Securing Media Coverage for Your Small Business

As a small business owner, it can be tough to find the time to effectively market your company and share your story. While engaging with customers online and creating content for social media is important, it’s not enough on its own. Public relations, or the management of how information about your company is communicated and […]

Tell Your Story, Grow Your Business

Telling your story of is a critical component of marketing your business effectively and when you’re a small business, it can be challenging to find the time to share your story in an interesting, newsworthy and consistent manner. Many companies seem to think creating content for social media and engaging with customers online replaces the […]

Public Relations Is More Than Just Publicity!

Even though the art of public relations has such an integral and important role in the marketing of a business, the general public including the owners of new and small businesses, have a limited and in many cases very vague understanding of what PR actually is and why it’s needed for their business. Most new […]

How PR Can Help Your Small Business

Whether you’re a new small business wanting to generate some awareness about your products or services or have been on the scene for a while and want to refresh your image, public relations can be one of the most effective ways to get potential customers and clients to learn more about you and your company, […]

What is the current status on rate of survival for Minority-owned businesses?

There are approximately 1 million minority-owned firms and 1.1 million women-owned firms (b) in the United States that are employer firms. Business ownership is considered as one of the paths to building wealth for people of color and also provides employment opportunities in the community thus improving the local economy. Major challenges have always existed […]

Minority and Women-owned Small business firms and their Technology use trend

Technology plays major role in every business irrespective of the size of the firm. These firms use technology to identify prospects and leads to fill their pipelines, to connect with their audiences and customers online via social channels, to connect and collaborate with their employees internally, to visualize their data so the management can forecast, […]