Ms. Baer is a champion of creative collaboration between the public and private sectors. Currently
Ms. Baer serves as President of Personal Cities, a smart city company focused on city branding and identity, social inclusion and equity, and the acceleration of digital technology investments.
She has advised a number of cities in the US and Europe and has consulted a CitiZenith, UrbanLeap, Citibeats, and Aalto Consultores. She is a Global Ambassador for the Edison Electric Institute and a member of Denton’s Smart Cities & Communities Think Tank. She serves on the board of multiple
professional and civic organizations.
She has held marketing leadership roles with ATT, Discovery Chanel, Nextel/Sprint, Ridge Global, Smart Cities Council, CIVIQ Smartscapes, and Bloomberg Government. Miss Baer is a respected speaker and moderator, and has spoken at the smart city, energy, infrastructure, sustainability and
digital signage conferences in the US, Europe, Latin America, and the Middle East.
Sandra holds BA, MBA degrees, and a global advanced management certification from Georgetown University. She has lived and worked across Europe and currently resides in Washington DC.